From our Beijing office with its established showroom facilities our services include:

• Continual interaction with the key trade market makers: all active government importers (in China), specialist wholesalers, major retailers etc.
• Credit control assistance: chasing for payment and advice on credit and payment terms;
• Access to regularly updated and extended customer and end-user databases;
• Mailing of print and electronic information to libraries, schools etc;
• Promotional visits to key institutions – international and bilingual schools, universities, libraries, research institutes plus regular email and telephone contact;
• Arranging local printing of catalogues and promotional materials to achieve savings in cost and time;
• Reporting and feeding back information on a regular basis and on request;
• Advising on new business opportunities, market trends and pricing;
• Identifying and recommending publishing partners in the private and public sector and negotiation of rights deals;
• Exhibiting at major international book fairs and conferences, regional fairs
• Co-operation with importers on travelling book exhibitions and special promotional activity
• We enable our clients to participate in the Beijing Book Fair fully, easily and cost-effectively by taking their own space, proportionate to their needs, on our prestigious stand (see news) and we recommend a timetable and facilitate meetings with key customers and other invaluable contacts

China market growth and potential – seeing what's next

The potential of the China market is undiminished as ITA's recent research indicates. While many English language publishers are seeing income streams develop steadily in traditional sectors, maximising the market's potential remains a challenge. The pace of change obvious to all may be breaking down old structures but this has, in many ways, increased the market's complexity. In-market insight and expertise to guide market investment or commercial strategy has never been more important.

While the English language book market in China continues to offer opportunities for growth even in the current economic climate, our view is that there are additional exciting opportunities emerging fast for English language publishers.

Two stand out:

• The potential for mobile content provision which 3-G cellular technology offers. Uncertainty was resolved in January this year when the Ministry of Industry and Information and Technology of China confirmed licences for all three cellular technology (3-G) standards. With 600 million mobile phone users, the market is now poised for rapid exploitation.

• Digitisation, underpinned by the impetus provided by the Government's stated commitment to it both as a means of meeting the huge demand for educational texts and to meet their Chinese culture export agenda. Chinese publishers and authors (academic and trade) recognise that digitisation is the key both to internal markets and, increasingly, profitable exploitation of export markets too.

China Publishing Market Insight provides:

• Market research: into all aspects of the traditional and emerging publishing sector. Research can be conducted in phases, e.g.an initial pilot to explore direction for subsequent in-depth research.

• Expert analysis: rigorous methodology and unbiased analysis provides clients with a sound basis for strategic decisions. We provide feedback in as a report including detailed analysis both numeric and, where appropriate, verbatim comment.

• Presentation of findings: we are happy to present our findings formally to client company representatives.

• Recommendations and next steps: we will, where required, provide recommendations for further action. Members of China Publishing Insight are available, on appointment, to facilitate introductions and meetings.

Our expertise:

• An established local presence with fully-staffed office in Beijing and a London base.

• Top floor access and expert market knowledge resulting from Ian Taylor's 25 years' experience. In his role as International Director of the UK's Publishers' Association, Ian developed close ties with both the larger and smaller Chinese state importers and several of the new private sector players providing clients with access and understanding.