Valued at over $14bn at retail, China is the world's fastest growing publishing market. Demand for English language product is set to rise sharply over the next three to five years and UK and US publishers should be planning for sales growth. Here's why:
- China is the world's fastest growing economy
- A maturing local supply chain offers new options for distribution
- Emerging middle class consumers have growing spending power
- Strong demand for English language teaching and learning
- The emergence of new models for co-editions and reprints
- Opportunities in the evolving private sector
ITA can deliver the following benefits:
- A low cost, low risk way into the market that builds your business fast
- A multi-channel sales approach to publishers, importers and end users that allows ITA clients to interact with the market to maximum advantage
- Advice on versioning existing products for the market
- Promoting via all available channels: sales presentations, mail, email, direct marketing and exhibitions
- High quality feedback on market needs and opportunities in the form of regular meetings in the UK, monthly updates and quarterly reports
- Peace of mind on credit issues. ITA will protect your company from credit risk by only recommending credit-worthy local partners
- Building brand awareness to position your business to maximum competitive advantage
- Tracking and exploiting market opportunities as they emerge