Based in Beijing, Ian Taylor Associates (ITA) is the leading independent agency providing sales and marketing support and consultancy services in China, Hong Kong and Taiwan to international publishers and publishing sector companies. We specialize in ELT, Schools, Academic and Professional publishing lists and sell rights (mainly reprint and adaptation) as well as promoting imported print and e-book products.

With a local staff of five Chinese nationals, plus Ian Taylor working from the UK, ITA operates as the regional sales office for our clients.  Our single-minded aim is to grow our clients’ sales by a combination of product information, customer service and sheer effort, leveraging for our clients’ benefit the team’s valuable contacts and market insights built up, in the case of Ian Taylor, over more than 25 years of Greater China market experience.